Already present in four European countries, the California-headquartered electric vehicle manufacturer used the Paris Motor Show in October to announce that it is opening its first three retail and service locations in France in early 2027. Luxembourg, according to the brand, is “on the list.”
The electric carmaker Lucid, which delivered its first models to the US market in 2021, focuses on premium electric vehicles with long ranges and luxury features. Founded in 2016, the brand has its roots in Silicon Valley, a region of California known for its technological innovations.
“That has a special touch to it,” said Lucid Motors’ PR & communications manager Sebastian Michel, speaking at the Paris show. “This is probably the area of the world where the most relevant inventions of the last 20, 30 years have come from.”
But its plans for the future go beyond the United States. Lucid expanded to Europe in 2022, establishing itself in Germany, Switzerland, the Netherlands, and Norway. “At the moment, we have four markets with a total of eight Lucid studios [sales operations],” explained Michel.
At the show, Lucid announced the opening of three retail and service locations in France, supported by a partnership with the automotive distribution and retail group Emil Frey. The exact locations, which remain to be revealed, are set to open in the first quarter of 2027, and Lucid’s goal is to have a network of 16 locations in the country by the end of 2027.
Luxembourg “on the list”
For now, in the Benelux, Lucid is mainly present in the Netherlands, said Michel. But further expansion is in the works. In June, the electric vehicle manufacturer opened a test drive centre in Brussels, Belgium, though sales operations continue to be handled by the team in the Netherlands.
“But Luxembourg is definitely also on the list,” he added, “so stay tuned. I can’t disclose a direct date, but we’re fully on it.”
Dynamic, efficient, and luxurious electric vehicles
There are dozens of electric car manufacturers vying to make their mark across Europe. What sets the automaker apart? “I think the very special thing about Lucid is that our vehicles have been engineered by highly experienced enthusiasts from the car industry who have learned how to build dynamic, efficient cars, all of this in the EV world,” said Michel.
The Lucid Air is offered in four versions (Air Pure, Air Touring, Air Grand Touring, and Air Sapphire) and has a range of up to 960 km. The premium sedan features a sleek silhouette, smooth lines, a body that is built low to the ground, and narrow headlamps that add to its elegant character. Luxury is the watchword when it comes to the interior, where you’ll find soft leather seats, a minimalist dashboard, premium materials, and plenty of legroom. Heated, ventilated, and massaging front seats are available as options.
Like the Air, the Lucid Gravity, which had its European debut at the IAA Mobility trade show in Munich in 2025 and was also on display in Paris, aims to combine spaciousness, performance, and comfort. The Gravity is available in four versions (Touring, Touring Plus, Grand Touring, and Grand Touring Ultimate) and has a range of up to 739 km. The luxury SUV seats seven people and has a modular interior and a frunk that folds out so it can be used like a bench. Keep an eye open for decorative motifs inspired by the grizzly bear, the official animal of the state of California.
Lucid carries out design, engineering, and manufacturing in-house, with its vehicles built and assembled at its plant in Casa Grande, Arizona. Another plant is located in Saudi Arabia, whose Public Investment Fund is one of the major investors in the carmaker. This production site mostly caters to the European market. The carmaker also plans to introduce a third platform for mid-sized vehicles (D-segment) in 2027.
All of this, however, has a cost. Prices in France for the Lucid Air start at €86,900, whilst the Gravity starts at €95,900. Lucid in 2025 delivered 15,841 vehicles globally, up 55% from the previous year, according to its latest full-year financial results, and has a production guidance of 25,000 to 27,000 vehicles for 2026. It appears to be betting on demand taking off in the future, as its Saudi Arabia facility is designed for a capacity of 150,000 units annually.
